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Our number one goal is your success. As your strategic partner, we combine holistic, long-term thinking and expert, hands-on skills to generate action that drives revenue growth. We help you understand your customers, align functional areas around critical objectives, and create tools and processes your team can use to provide value to your customers.
The Essentials —
Know Your Customer
For any company the customer is the foundation of your business. Knowing your customer is the essential building block to design strategy and tactics that attract, convert and retain the right audience or client base. Maikoa offers audience development, demand generation, and marketing strategy services that utilizes a holistic view of your customer database and interactions to understand customer intention, develop personas and create customer segments that drive branding, acquisition and retention campaigns. If you don’t have a customer database or are not capturing key interaction metrics, that’s ok. We’ll help you define and build what you need with our database development service.
Product Portfolio Optimization
Your marketing drives a lot of traffic and inquiry, but lackluster conversion. Customers buy product but don’t re-order or renew. These are indications that your products or services do not align with your customer’s goals. Whether B2B or B2C optimizing your product portfolio maximizes marketing and sales efforts. Our team will review and provide a readout of product performance based on data collected, market conditions and your perspective to right-size and right-value your products.
Content Development
Customers come to your site and leave without engaging with your content. Or they don’t come at all despite ongoing marketing campaigns. What’s going on? Your content and messaging does not resonate with your customer. We’ll utilize personas and engagement metrics to create a content strategy and development plan that connects with your target customer.
We help get you on track with
Revenue Optimization
Customer Growth
Digital Acceleration
Campaign Development
Operational Excellence
Other Services —
Database Development
Creating an effective marketing/audience database is not easy. We offer a wide range of database building services to create target buyer profile, generate qualified contact lists or coordinate third party contact validation and profile building.
Marketing, Sales and Communication Tech Selection
As of 2019 Chiefmartec.com listed 7,040 technology vendors that offer marketing, communications and sales platforms and services. With this many vendors finding the right sales and marketing tools can be a time consuming. Maikoa streamlines this search by building a requirements document, narrowing your choices and facilitating demos within your organization.
Operational Excellence
There are two essential reasons to focus on operational excellence. One - if it takes $2 dollars to generate $1 in revenue, then your business is not profitable. Two - growth requires focusing individual activities to meet team objectives. We help teams identify organizational opportunities and implement process improvements.
Change Management
Change is the new norm. Whether its technology, market conditions or organizational upheaval, leading your team through change is never easy. We support your change initiatives with communication plans, leadership, and team and individual guidance on how to navigate the risks, opportunities and stay positive throughout.
Team Building Workshops & Mentoring
You have talented staff and know where you want to go but your team lacks specific skills to get you there. We offer customized classes and mentoring services designed to get your team on the road to independence and success.