Revolutionizing In-Home Care
Practicing nurse, Founder and CEO of Coordinista, Cindy Bauer wants to revolutionize in-home care. Drawing from her experience, she envisioned a tool that gives field care providers a single platform to track and respond quickly to patients’ key health events. She had the “big idea” but needed the product and business support to bring it to life in a cost-effective manner.
Maikoa Consulting worked closely with Cindy to understand Coordinista’s challenges to building the platform. Using mind mapping and collaborative ideation to identify and define objectives we created a clear strategic path and tactical support in the areas of:
Business Strategy (PnL, Cashflow, Budget)
Investor Relations (Pitchdeck, Funding)
Marketing (branding with mission/vision, website development, automation)
Business Development/Sales (CRM sourcing and setup, segmentation)
Vendor sourcing and management (technology, daily management)
Product Management (solidifying the product vision; managing web and mobile platform, go to market strategy)
Our Work
Since collaborating with Coordinista, Cindy has acquired her first investor, has a high-fidelity clickable prototype showcasing her ideas on web and mobile screens and is getting overwhelmingly positive feedback from the healthcare community.